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Crave Color? Try Clairol’s Hair Makeup

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By: Jamie Matusow

Editor-in-Chief

Do you want exciting color without the risk of having to let it fade or grow out? Clairol’s new Color Crave Hair washable hair makeup ($10.99) in six metallic shades empowers you to “flaunt your fearless” and experiment with instant, shimmering color infused with 3D micro-crystals.

With just a swipe of the unique sponge applicator, light reflects in many different directions, for a unique shimmering color effect on any shade. Color is set by blow drying hair directly following application. In this critical step, excess water evaporates as the heat traps metallic crystals in the polymer film, and bonds them to the hair surface. When you’re ready to say goodbye to the color, simply jump in the shower.

More info: www.clairol.com

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